The European Commission is allocating €160 million. to co-finance SIMPE and MULTI campaigns to promote European agricultural products worldwide and to enhance the visibility of EU agricultural products in new markets.
The philosophy of the programme is the collective promotion of EU products, which is why producers’ organisations, professional and sectoral bodies, associations and interbranch organisations and organisations representing an entire sector or category of products in general are eligible to submit proposals.
The program aims to:
- Increase the visibility of EU products and their quality/safety levels
- To expand export markets and create new opportunities for producers and businesses
- To strengthen the competitiveness and sales of European agri-food products in international markets.
The call for proposals is open and applications can be submitted until 23 April 2026
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