As part of its e-commerce training series, the EU SME Centre is organising a free online webinar on selling products to Chinese consumers via WeChat, the most widely used digital platform in China, on 12 March.

The webinar will present:

• the key features of WeChat for eCommerce,
• a detailed guide to the creation and operation of an e-store on the platform,
• practical advice from experts on how European SMEs can leverage WeChat to reach the Chinese market.

The webinar will take place online, in English, free of participation fees, to SMEs from EU member states.

More details can be found below:

 

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E-COMMERCE SERIES: SELLING TO CHINESE CONSUMERS ON WECHAT Thursday 12 March 9:00–10:15 CET 16:00–17:15 CST Online Register here For the new episode of our E-Commerce Webinar Series, the EU SME Centre and the China-Italy Chamber of Commerce are pleased to invite you to a session on cross-border e-commerce via WeChat, with practical information on the app’s options to open and run an e-store as a foreign company. The keynote presentation will be followed by a Q&A session. Agenda (Brussels Time) 9:00 – 9:05 Opening remarks 9:05 – 9:50 Keynote presentation: Selling to Chinese Consumers on WeChat Rixin Jiang, CEO and Co-founder, Nordic Friend 9:50 – 10:10 Q&A session 10:10 – 10:15 Concluding remarks Registration and Eligibility Criteria This information session is open, free of charge, to all European SMEs and other stakeholders of the EU SME Centre, including business support organisations and trade promotion organisations. The event will take place online on Zoom. Register Now

 

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