{"id":52152,"date":"2026-03-17T13:46:30","date_gmt":"2026-03-17T11:46:30","guid":{"rendered":"https:\/\/www.oeb.org.cy\/e-commerce-series-selling-to-chinese-on-wechat\/"},"modified":"2026-03-17T13:46:30","modified_gmt":"2026-03-17T11:46:30","slug":"e-commerce-series-selling-to-chinese-on-wechat","status":"publish","type":"post","link":"https:\/\/www.oeb.org.cy\/en\/e-commerce-series-selling-to-chinese-on-wechat\/","title":{"rendered":"E-commerce Series: Selling to Chinese on WeChat"},"content":{"rendered":"<p>As part of its e-commerce training series, the EU SME Centre is organising a free online webinar on selling <strong>products to Chinese consumers via WeChat<\/strong>, the most widely used digital platform in China, on <strong>12 March<\/strong>.<\/p>\n<p>The webinar will present:<\/p>\n<ul>\n<li>the key features of WeChat for eCommerce,<\/li>\n<li>a detailed guide to the creation and operation of an e-store on the platform,<\/li>\n<li>practical advice from experts on how European SMEs can leverage WeChat to reach the Chinese market.<\/li>\n<\/ul>\n<p>The webinar will take place online, in English, free of participation fees, to SMEs from EU member states.<\/p>\n<p>More details can be found below:<\/p>\n<p>&nbsp;<\/p>\n<table id=\"root\" role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody class=\"mceWrapper\" data-block-id=\"3\">\n<tr>\n<td class=\"mceSection3\" align=\"center\" valign=\"top\">\n<table role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"mceWrapperInner\" valign=\"top\">\n<table role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\" data-block-id=\"2\">\n<tbody>\n<tr class=\"mceRow\">\n<td valign=\"top\">\n<table role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td id=\"mceColumnId--4\" class=\"mceColumn\" colspan=\"12\" valign=\"top\" width=\"100%\" data-block-id=\"-4\">\n<table role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td id=\"b191\" valign=\"top\">\n<div class=\"mceCode\" data-block-id=\"191\">\n<table role=\"presentation\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td align=\"left\"><a href=\"https:\/\/www.eusmecentre.org.cn\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.eusmecentre.org.cn\/wp-content\/uploads\/2023\/08\/EUSMECentre-logo-without-background.png\" alt=\"EU SME Centre logo\" width=\"200\"><\/a><\/td>\n<td align=\"right\"><a href=\"https:\/\/mailchi.mp\/eusmecentre\/china-ecommerce-series-wechat-webinar?e=ef2b9d9937\">View this in your browser<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td id=\"b193\" class=\"mceDividerBlockContainer\" valign=\"top\">\n<table class=\"mceDividerContainer\" role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\" data-block-id=\"193\">\n<tbody>\n<tr>\n<td class=\"mceDividerBlock\" valign=\"top\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<tbody class=\"mceWrapper\" data-block-id=\"42\">\n<tr>\n<td class=\"mceSection42\" align=\"center\" valign=\"top\">\n<table role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"mceWrapperInner\" valign=\"top\">\n<table role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\" data-block-id=\"41\">\n<tbody>\n<tr class=\"mceRow\">\n<td valign=\"top\">\n<table role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td id=\"mceColumnId--5\" class=\"mceColumn\" colspan=\"12\" valign=\"top\" width=\"100%\" data-block-id=\"-5\">\n<table role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td id=\"b192\" valign=\"top\">\n<div class=\"mceCode\" data-block-id=\"192\">\n<table role=\"presentation\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td align=\"center\"><a href=\"https:\/\/www.eusmecentre.org.cn\/events\/e-commerce-series-selling-on-wechat\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.eusmecentre.org.cn\/wp-content\/uploads\/2026\/03\/E-Commerce-WeChat-Webinar.jpg\" alt=\"ECommerce Series\" width=\"620\"><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td id=\"b195\" class=\"mceDividerBlockContainer\" valign=\"top\">\n<table class=\"mceDividerContainer\" role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\" data-block-id=\"195\">\n<tbody>\n<tr>\n<td class=\"mceDividerBlock\" valign=\"top\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td id=\"b194\" valign=\"top\">\n<div class=\"mceCode\" data-block-id=\"194\">\n<table role=\"presentation\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td>\n<h1>E-COMMERCE SERIES:<br \/>\nSELLING TO CHINESE CONSUMERS ON WECHAT<\/h1>\n<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td id=\"b204\" class=\"mceDividerBlockContainer\" valign=\"top\">\n<table class=\"mceDividerContainer\" role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\" data-block-id=\"204\">\n<tbody>\n<tr>\n<td class=\"mceDividerBlock\" valign=\"top\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td id=\"b196\" class=\"mceDividerBlockContainer\" valign=\"top\">\n<table class=\"mceDividerContainer\" role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\" data-block-id=\"196\">\n<tbody>\n<tr>\n<td class=\"mceDividerBlock\" valign=\"top\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td id=\"b197\" valign=\"top\">\n<div class=\"mceCode\" data-block-id=\"197\">\n<table class=\"dtl2\" role=\"presentation\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"col pad\">\n<h3>Thursday 12 March<\/h3>\n<\/td>\n<td class=\"col pad\">\n<h3>9:00\u201310:15 CET<br \/>\n16:00\u201317:15 CST<\/h3>\n<\/td>\n<td class=\"col pad\">\n<h3>Online<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\" align=\"center\">\n<table role=\"presentation\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tbody>\n<tr>\n<td bgcolor=\"#04004e\"><a href=\"https:\/\/www.eusmecentre.org.cn\/event-registration\/?event_id=20442\" target=\"_blank\" rel=\"noopener\">Register here<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td id=\"b183\" valign=\"top\">\n<table role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\" data-block-id=\"183\">\n<tbody>\n<tr>\n<td class=\"mceSpacerBlock\" valign=\"top\" height=\"20\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td id=\"gutterContainerId-7\" class=\"mceGutterContainer\" valign=\"top\">\n<table role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td id=\"b7\" valign=\"top\">\n<table width=\"100%\">\n<tbody>\n<tr>\n<td class=\"mceTextBlockContainer\">\n<div id=\"d7\" class=\"mceText\" data-block-id=\"7\">\n<p class=\"p1 mcePastedContent\">For the <strong>new episode of our E-Commerce Webinar Series<\/strong>, the EU SME Centre and the China-Italy Chamber of Commerce are pleased to invite you to a session on <strong>cross-border e-commerce <\/strong>via <strong>WeChat<\/strong>, with practical information on the app&#8217;s options to open and run an e-store as a foreign company. The keynote presentation will be followed by a Q&amp;A session. <\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td id=\"b201\" valign=\"top\">\n<div class=\"mceCode\" data-block-id=\"201\">\n<table role=\"presentation\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td align=\"center\">\n<h3>Agenda (Brussels Time)<\/h3>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td id=\"b202\" valign=\"top\">\n<div class=\"mceCode\" data-block-id=\"202\">\n<table class=\"ag\" role=\"presentation\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"col pLR\" valign=\"top\"><strong>9:00 \u2013 9:05<\/strong><\/td>\n<td class=\"col pLR pt0\" valign=\"top\"><strong>Opening remarks<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"ag\" role=\"presentation\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"col pLR\" valign=\"top\"><strong>9:05 \u2013 9:50<\/strong><\/td>\n<td class=\"col pLR pt0\" valign=\"top\"><strong>Keynote presentation: Selling to Chinese Consumers on WeChat<\/strong><br \/>\nRixin Jiang, CEO and Co-founder, Nordic Friend<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"ag\" role=\"presentation\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"col pLR\" valign=\"top\"><strong>9:50 \u2013 10:10<\/strong><\/td>\n<td class=\"col pLR pt0\" valign=\"top\"><strong>Q&amp;A session<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"ag\" role=\"presentation\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"col pLR\" valign=\"top\"><strong>10:10 \u2013 10:15<\/strong><\/td>\n<td class=\"col pLR pt0\" valign=\"top\"><strong>Concluding remarks<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td id=\"b111\" class=\"mceDividerBlockContainer\" valign=\"top\">\n<table class=\"mceDividerContainer\" role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\" data-block-id=\"111\">\n<tbody>\n<tr>\n<td class=\"mceDividerBlock\" valign=\"top\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td id=\"b200\" valign=\"top\">\n<div class=\"mceCode\" data-block-id=\"200\">\n<table role=\"presentation\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td align=\"center\">\n<h3>Registration and Eligibility Criteria<\/h3>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td id=\"gutterContainerId-170\" class=\"mceGutterContainer\" valign=\"top\">\n<table role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td id=\"b170\" valign=\"top\">\n<table width=\"100%\">\n<tbody>\n<tr>\n<td class=\"mceTextBlockContainer\">\n<div id=\"d170\" class=\"mceText\" data-block-id=\"170\">\n<p class=\"p1 mcePastedContent\">This information session is open, free of charge, to all European SMEs and other stakeholders of the EU SME Centre, including business support organisations and trade promotion organisations.<\/p>\n<p>The event will take place online on Zoom.<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td id=\"b205\" valign=\"top\">\n<div class=\"mceCode\" data-block-id=\"205\">\n<table class=\"dtl2\" role=\"presentation\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td colspan=\"3\" align=\"center\">\n<table role=\"presentation\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tbody>\n<tr>\n<td bgcolor=\"#ffffff\"><a href=\"https:\/\/www.eusmecentre.org.cn\/event-registration\/?event_id=20442\" target=\"_blank\" rel=\"noopener\">Register Now<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As part of its e-commerce training series, the EU SME Centre is organising a free online webinar on selling products to Chinese consumers via WeChat, the most widely used digital platform in China, on 12 March. The webinar will present: the key features of WeChat for eCommerce, a detailed guide to the creation and operation [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":51939,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[],"class_list":["post-52152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-commerce Series: Selling to Chinese on WeChat - Cyprus Employers and Industrialists Federation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.oeb.org.cy\/en\/e-commerce-series-selling-to-chinese-on-wechat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-commerce Series: Selling to Chinese on WeChat - Cyprus Employers and Industrialists Federation\" \/>\n<meta property=\"og:description\" content=\"As part of its e-commerce training series, the EU SME Centre is organising a free online webinar on selling products to Chinese consumers via WeChat, the most widely used digital platform in China, on 12 March. 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